Making the Case for Energy Efficiency: Sales Tactics That Work -- Green Bay, WI

April 23, 2014
9:30 a.m. - 1:00 p.m.

Saving energy and money is reason enough to invest in efficiency, right? Wrong, there are too many other projects vying for an organization's finite management bandwidth and capital. Unless the benefits of enhanced efficiency are reframed so that they can be measured with yardsticks that organizations are already using to gauge success, proposals for saving energy will continue to be rejected or simply ignored.

During this session, The Energy Center of Wisconsin's Energy Center University will teach you how to create marketing tools that will capture the attention of decision makers on topics related to energy including elevator pitches, one-page proposals and one-page financial analyses.